Agency accuses EverQuote of hijacking its name in Google ads

Here is where the trouble begins, at least as Solo tells it. In or around June 2025, the agency claims EverQuote paid Google to run a sponsored ad that popped up as the very first result whenever someone searched “solo insurance.” The ad, according to the complaint, was headed “Solo Insurance?” Click it, and you were allegedly whisked away to usautoinsurancenow.com, a site offering “auto insurance quotes online” from a lineup of Solo’s competitors. The footer, Solo says, read “Copyright © EverQuote, Inc.” The landing page even nudged Missouri visitors to enter their ZIP code and “drop your rate in Saint Peters [Missouri] today!”