Marsh insurance has decided it wants to be a racing car. And you know what? fair play to them

The real jewel in the partnership, though, is something called Risk Perspective — a content series that will live on F1.com and the official F1 app, examining nine specific circuits where drivers and teams must read risk, adapt under pressure, and make decisions in fractions of a second. This is, frankly, brilliant. Not because it will make insurance exciting — nothing will make insurance exciting, not even if you set a claims form on fire — but because it anchors Marsh’s core business to something people are already passionate about. Risk is inherent in every corner at Spa, every barrier at Monaco, every damp patch at Suzuka. And someone who advises global corporations on managing risk can credibly tell that story through the lens of the most technically sophisticated sport in existence.