Why easing P&C rates don’t signal a full market turn

For brokers, Foa said, the key challenge is managing client expectations around where rate relief is real versus where pressures persist. That means explaining that a 7% renewal decrease for a mid-market client might be good relative to their own profile, even if broader property rates are declining faster. He pointed out that frequent remarketing can damage a client’s reputation with carriers unless there’s genuine upside potential, so brokers must balance cost, time, and risk.