CHARLOTTE, N.C. and NORTHBROOK, Ill., May 13, 2026 – The Atlantic Coast Conference (ACC) and Allstate today announced a new multiyear sponsorship that expands Allstate’s support for college athletics and advances opportunities for student‑athletes across the conference.
As part of the agreement through Disney Advertising, Allstate becomes the Official Insurance Sponsor of the ACC and ACC Network and the title sponsor of the ACC Women’s Softball Championship and ACC Men’s Lacrosse Championship. Allstate is the first entitlement sponsor of these two ACC championship events, reflecting a commitment to elevating visibility and investment across men’s and women’s sports.
In addition to the lacrosse and softball championship entitlements, Allstate will:
- Serve as a premier sponsor of all ACC championship events, with on-site branding and integration throughout the postseason.
- Fund student-athlete scholarships with each field goal and extra point kicked through the Allstate Good Hands® Field Goal Nets.
- Spotlight student-athletes across sports through Allstate Good Hands Plays and custom storytelling features on ACC Network game broadcasts and studio programming.
Jim Phillips, Ph.D., ACC Commissioner:
“College athletics is about opportunity, teamwork and leadership, and this relationship reflects those values. We’re proud to expand our relationship with Allstate, and appreciate Disney and ESPN, as we collectively bring new visibility and resources to our championships and student‑athletes across the ACC.”
Elizabeth Brady, Allstate chief marketing, customer and communications officer:
“Allstate believes every student‑athlete deserves to be seen, supported and celebrated. The relationship with the ACC allows us to elevate women’s and men’s sports across the conference and invest in young people who are leading on their campuses and in their communities.”
Danielle Brown, Disney Advertising senior vice president sports and streaming brand solutions:
“College athletics continue to deliver one of the most powerful environments for brands to connect with passionate, highly engaged fans, and this deal with Allstate brings that to life in a special way. Together with the ACC, we’re creating a fully integrated opportunity that spans live game action, championship moments and storytelling across our platforms, giving Allstate the scale, context and creative opportunities to show up in purposeful ways that resonate throughout the year.”
The sponsorship was developed in collaboration with Disney Advertising and includes integrated marketing and media support across ACC Network platforms, with full access to conference intellectual property and marks that extend into national marketing campaigns.
Allstate’s longstanding support of collegiate athletics is part of its commitment to empowering young people to lead in their communities. Allstate has been a proud member of the college athletics community for over 20 years through its university and conference sponsorships, academic scholarships, and community impact initiatives. Since 2005, the Allstate Good Hands Nets program has raised millions of dollars in scholarships with every field goal and extra point scored. Allstate recently increased donations per kick, funding more scholarships for student-athletes across all sports. Since 2008, the Allstate Good Works Teams have honored hundreds of student-athletes for their service off the field, supporting causes such as youth empowerment and hunger relief. Allstate is the title sponsor of the Allstate Sugar Bowl, one of the premier events in college football.
About the ACC
The ACC, in its 73rd year and 18 members strong, stands as one of the most competitive and revered intercollegiate conferences in the nation. ACC members, including Boston College, Cal, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, SMU, Stanford, Syracuse, Virginia, Virginia Tech, and Wake Forest are dedicated to upholding the league’s founding values of academic excellence, athletic competition at the highest level, and integrity. The ACC supports 28 NCAA sports, with 15 for women and 13 for men, and its member institutions span 12 states. In August 2019, the ACC and ESPN partnered to launch ACC Network (ACCN), a 24/7 national network exclusively devoted to ACC sports and original programming. For more information, visit theACC.com and follow the ACC on Instagram (@accsports), Twitter (@theACC) and Facebook (facebook.com/theACC).
About Allstate
The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with affordable, simple and connected protection for autos, homes, electronic devices, and identities. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 212 million policies in force and is widely known for the slogan “You’re in Good Hands with Allstate.” For more information, visit www.allstate.com.
About Disney Advertising
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
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